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In today’s digital world, a brand that does not exist on the web practically doesn’t exist for the customers. And when on the web, what becomes the face of the brand? Its website!
It is not a stretch to claim, therefore, that a good website (or app) is essentially to grow a brand and bring in customers. Good UI/UX helps accomplish many crucial goals for a brand:
- It helps present a favourable image of the brand, in accordance with its identity. For e.g – a premium fashion brand would want its website to look sophisticated and premium. While a website for students would want to look youthful and fresh.
- It helps to direct users to important sections of the page/website, and get them to take action. For example, a “Buy Now” button will always be in a much brighter and attention-grabbing colour than the rest of the page.
- It helps manage the flow of the user to get them to take actions in a certain sequence. For example, a brand would want a user to come to the homepage and then immediately click on to another page, sign up for an account, try out a free product and then upgrade. UI/UX design helps create this flow.
- It helps make the company’s products (e.g., web or mobile app) easy and pleasant to use so that users keep coming back to use them.